DESIGNING THE BROCHURE OF THE FUTURE
FIND OUT HOW
In a
nutshell
Ford recently made the decision to stop printing brochures. Coinciding with this move, they challenged us to put forward a digital replacement. We answered their brief with a responsive design system that could cater for any device. The system empowers customers, providing richer brochure content that can be accessed any way they want.
A simplifed journey
We restructured and simplified the brochure journey into 5 clear stages, and kept it consistent across all devices. This served as both signposting and navigation, making the buying process familiar and easy to understand.
Making it work harder
Taking the existing static brochure imagery, we brought it to life digitally by applying looped cinematic effects and infographic animations. These new digital assets added layers of information that told deeper stories.
Dialling up engagement
We introduced bespoke interactive elements to dial up users engagement and dwell time. Product sliders, colour wheels, vehicle 360°s and more, building out a library of brochure components.
