BRINGING INSTRUCTIONS TO LIFE IN AR
FIND OUT HOW
In a
nutshell
I was approached by a close contact to help out with an AR explainer app for Google Go. It lets users place an augmented phone in real space, before going on to interact with it as it walks them through the functions and benefits of the Google Go application. With a tight budget and timeline, I set to work.
Animating personality
Taking inspiration from the existing branding and colour palette, I designed a series of characters and short animations to tell key stories. These were rendered out as lightweight sequences and placed around the device in 3D AR space, helping to add personality to the experience and bring the instructions to life.
A pragmatic approach
Because of the budget and time restrictions we had to be pragmatic with what could be achieved. I kept the animations short and playful, with a simple effective style. it was important to tell stories without using language, because the application required multiple translations. The entire series of animations were approved on the second client review.
